Balmain just unveiled its bold and fashionable Fall-Winter 2017 Campaign.
And for the occasion, Balmain‘s creative director Olivier Rousteing stepped behind the lens, shooting his first Balmain campaign.
Lensed in Paris at Palais Royal and Le Pantheon, the Fall-Winter 2017 advertisement features models Natasha Poly and Lara Stone, who pose with fierce attitude wearing embellished dresses, cut-away gowns, sequined looks and more.
About his experience as a photographer Olivier Rousteing declared:
“I’ve always explained that part of the draw that social media has for me is its unique removal of any filters or middlemen—allowing me to communicate directly with those who are interested in what we are creating. I wanted to photograph this campaign for the same reasons: to have the images directly reflect my vision of Balmain’s latest creations, as well as my love for the singular beauty of the city I call home”
All images by: Balmain
FASHION FANZONE 2017