Giuliva Heritage x H&M Collaboration Campaign

H&M presents its latest collaboration with Italian fashion brand Giuliva Heritage, which is all about classic tailoring and sustainable fabrics. 

The capsule collection, that will be available in-store and online from September 3rd, revolves around menswear silhouettes and suiting, which are the signature style of founders Margherita Cardelli and husband Gerardo Cavaliere. 

For Giuliva Heritage x H&M collaboration campaign, model Hedvig Palm poses while wearing fine pieces in neutral shades made from sustainable materials.

About the collaboration, Maria Östblom, Head of Design Womenswear at H&M, declared:

“We are thrilled to collaborate with fine tailoring experts Giuliva Heritage. Inspired by classic menswear designs, both our teams were excited to create accessible and timeless pieces for the modern woman. With H&M’s conscious fabrications and Giuliva Heritage’s enduring designs, we’ve created long lasting pieces that we hope our customers will pass down from generation to generation.”

PHOTO CREDITS: H&M X Giuliva Heritage

WRITTEN BY: Eva Volpi