Missoni celebrated its Italian heritage with Fall-Winter 2020 Campaign

Italian heritage is the keyword of Missoni’s fall-winter 2020 campaign, which has Italian top model Vittoria Ceretti as the muse of the photoshoot. 

Captured by photographer Oliver Hadlee Pearch in Missoni’s hometown of Varese, the campaign celebrates Italian landscape as well as its high-quality know-how.

For the campaign, model Vittoria Ceretti was lensed while exuding pure elegance and wearing Missoni’s latest creations such as: striped coats styled with white boots, glittering piece paired with form-fitting leggings, as well as sleek black pants and luxe knitwear.

About the campaign and the celebration of Italian heritage, Missoni declared:

“The places have been shot in the most spontaneous of ways, like postcards sent by Missoni from some very cherished places to share the view and create a bond with the public. There is a feeling of familiarity and a love for beautiful landscapes to the whole endeavor that is quintessentially Missoni”.  

PHOTO CREDITS: Missoni

WRITTEN BY: Eva Volpi