PRADA goes backstage for Fall 2020 Campaign

Prada drew inspiration from backstage moments for its Fall 2020 campaign, by creating a campaign that mixes product shots and backstage moments.

For its Fall 2020 Campaign, the Italian brand selected a series of candid shots captured during its last fall-winter 2020 fashion show, featuring top models such as Gigi Hadid, Maty Fall, Kaia Gerber, and Sara Blomqvis.

Prada also chose to make the campaign interactive, teaming up with Sotheby’s to give life to an auction with original pieces that will take palce in October and proceeds will go towards UNESCO to help bring educational opportunities worldwide.

PHOTO CREDITS: Prada

WRITTEN BY: Eva Volpi