PUMA’s Kyron Awakening sneaker campaign ft. Winnie Harlow

posted in: Campaign News

PUMA just unveiled its new Kyron Awakening sneaker campaign, presenting a futuristic shoe that stands out from the crowd.

Top Model Winnie Harlow has been chosen as the muse of the campaign, thanks to her iconic personality that perfectly meets the spirit of Puma‘s new pair of sneakers.

The Kyron Awakening model pays homage to PUMA‘s classic designs while also having a unique style expressed by modern-day details such as metallic accents and crisscross lacing.

To fully express Kyron Awakening‘s modern style, PUMA created an innovative campaign lensed in-studio starring Winnie Harlow lensed against a futuristic background, wearing a sports bra paired with a bicolor skirt and, of course, PUMA‘s new pair of shoes.

About PUMA’s new Kyron Awakening, top model Winnie Harlow declared:

“Kyron shoes are anything from ordinary as it really stands out from the crowd.”  

“It’s great as I can pair in so many ways and go from day to night with ease and style.”


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