Stella McCartney: a new beginning to the brand

Stella McCartney’s latest collection has emerged, in the words of the designer herself, like an epiphany after having faced a series of changes before and during the pandemic, including the new association with LVMH and the global climate revolution. 

Through this process, she decided to give a new beginning to the brand. She highlights the fact that 77% of the materials used in this collection are sustainable from upcycling and vegan technologies.

Captured at the enigmatic Tate Modern, this line features bold colors, warped motifs, and cybernetic textures. A return to the boldness, youthful energy, and wit that catapulted McCartney to fame in the first place.

Text: Daniela Pintor

Info and photo: Vogue Christian Madsen

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