Rochas has not had a designer as creative director for a year, but today there is news from Paris that the up-and-comer Charles de Vilmorin is now in charge. In his words: “Rochas represents for me a real charm. It is a brand that surrounded me during my childhood.” Charles was great-nephew of Louise de Vilmorin, who was friends with Hélène Rochas, the wife of Marcel Rochas. Such a relationship makes Charles familiar with the brand.
Charles recently graduated from La Chambre Syndicale de la Couture Parisienne and last month, the new creative director presented his first haute couture collection at the invitation of the Fédération de la Haute Couture et de la Mode. He will continue to develop his label as he assumes his Rochas duties, and we will keep an eye on his work.
Written by: Daniela Pintor
Photo credits: Vogue