Ivy Park Spring /Summer 2017 Campaign is here and Beyoncé presents a powerful collection designed for a fierce woman.
The singer latest Ivy Park line is all about body positivity, presenting athleisure pieces that enhance the beauty and the strength of female bodies.
Ivy Park Spring /Summer 2017 collection focuses on statement pieces such as bodysuits, running shorts, hooded sweatshirts, cropped tops, and of course Beyoncé new line also features cool accessories like baseball caps, belts and slide sandals.
For sure, Ivy Park logo is a focal point of the collection and it appears on many pieces, paired with floral mesh motifs, earth tones and pastel shades.
In the ad the stars, lensed by photographer Zoe Ghertne, performed their favorite sports activities while rocking Ivy Park newest looks.
All images by: Ivy Park
FASHION FANZONE 2017