Ivy Park’s Spring 2017 Collection by Beyoncé

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Ivy Park Spring /Summer 2017 Campaign is here and Beyoncé presents a powerful collection designed for a fierce woman.

The singer latest Ivy Park line is all about body positivity,  presenting athleisure pieces that enhance the beauty and the strength of female bodies.

Ivy Park Spring /Summer 2017 collection focuses on statement pieces such as bodysuits, running shorts, hooded sweatshirts, cropped tops, and of course Beyoncé new line also features cool accessories like baseball caps, belts and slide sandals.

For sure, Ivy Park logo is a focal point of the collection and it appears on many pieces, paired with floral mesh motifs, earth tones and pastel shades.

 

 

For Ivy Park Spring /Summer 2017 Campaign Queen Beyoncé chose a strong squad, including Black-ish star Yara Shahidi, Chloe X Halle, model Sophie Koella, and singers Selah Marley and Sza.

In the ad the stars, lensed by photographer Zoe Ghertne, performed their favorite sports activities while rocking Ivy Park newest looks.

 

All images by: Ivy Park

FASHION FANZONE 2017