As the Coronavirus crisis rages on several brands have had to pause their new collections, while others adapt to the challenges and find creative ways.
French designer Simon Porte Jacquemus decided to use FaceTime for his Spring/Summer 2020 campaign. Aptly titled ‘Jacquemus At Home’ it was lensed by French Photographer Pierre-Ange Carlotti and features Bella Hadid as well as Brazilian-American plus-size model and actress Barbie Ferreira.
The campaign which took two hours to shoot has Hadid posing against the white walls of her Pennsylvania home sporting looks from the label’s 10th-anniversary collection. From a chic white suit paired with a green bikini top, to a ribbed blue bodysuit, and an ultra cropped top in yellow with orange stripes, Hadid models the looks with an effortless cool. At one point in the shoot, she also poses nude with several Jacquemus bags strategically placed.
For her part, Barbie can be seen in a knitted bikini, a semi-see-through shirt, a buttermilk yellow pleated dress and a cropped lilac and green top.
Bella is no stranger to the modeling at home gig. Earlier this month, she posed for Vogue Italia from her home via FaceTime.
‘We didn’t know what to expect because it was the first time that we made an editorial like this,’ Simon Porte Jacquemus said of the shoot.
Check out the full campaign here