American luxury design house Coach has teamed up with streetwear label Champion for a limited-edition capsule collection.
Titled ‘Coach x Champion’ the capsule was inspired by each brands heritage and authority on sportwear and luxury craftsmanship and features outerwear, handbags, crewnecks, leather bags, leather jogger pants, sweaters and shearling jackets.
All of the pieces feature new branding with a logo that unites Coach’s storypatch with Champion’s iconic C-logo. Described as ‘Two American icons. One unbeatable collection’ the capsule combines Coach craftsmanship with the heritage of Champion athleticwear and celebrates the legacies of the two American icons.
‘I’m excited to introduce Coach x Champion, a collection grounded in the authentic American heritage we share. I was inspired by the idea of elevating sportswear silhouettes in an unmistakably Coach way using leather, shearling and by combining our iconic symbols in a way that feels fresh, youthful and immediate,’ said Coach creative director, Stuart Vevers in a press release.
‘The opportunity to partner with Stuart and the Coach team and merge the design expertise, as well as the great heritage of these two iconic American brands, is what was so inspiring. To be able to pair Champion’s roots in sport with Coach’s exceptional craftsmanship creates the opportunity for Champion’s iconic styles to come to life through a new and elevated lens,’ added Champion chief global design officer, Ned Munroe.
The new collection was unveiled with a campaign featuring model Paloma Elsesser, and TikTok stars Wisdom Kaye, stylist Maha Gondal, and singer Jeffrey Tung Jeffrey Tung.
The Coach x Champion collection is available now online and in stores. Meanwhile check out the campaign images here