How Rejina Pyo Changed Things Up

posted in: NewsTicker

In lieu of a catwalk show, Pyo is returning to the format of her SS18 collection, which saw her collaborate with a variety of women — mothers and jewelry designers, writers, and painters — to showcase the clothes. This time around, artists Conie Vallese and Cassi Namoda, and musicians Soyoon and Kwamie Liv feature in the campaign, which will be released in the coming weeks. “I wanted to introduce our audience to these amazing artists from around the world and show the collection in context rather than quite removed on a model. Both personally and as a brand, I’m not just interested in fashion — I love every aspect of life. I want to know what this inspiring woman is reading, what she’s eating, how she’s being inspired.” What’s providing Pyo with artistic sustenance in lockdown? “I started oil painting in my garden shed! I love reading old issues of World of Interiors and Architectural Digest. My husband is a chef and we wrote a cookbook together, Our Korean Kitchen, so whenever I miss home I cook Korean food.” 

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