Paris-based luxury conglomerate Kering and some of its most well-known brands Balenciaga, Gucci, and Saint Laurent will manufacture face masks for French health care workers and hospitals in the fight against coronavirus.
The workshops of Balenciaga, Gucci, and Saint Laurent will begin production as soon as the manufacturing process and materials have been approved by the relevant authorities. Kering also said that Gucci will be able to donate 1,100,000 surgical masks and 55,000 medical overalls in the coming weeks, subject to relevant authorizations.
In the meantime, it will purchase three million surgical masks from China and donate them to the French health service in response to the COVID-19 pandemic as mask shortages. The company has also made a financial donation (the sum of which has not been disclosed) to the Institut Pasteur, a non-profit dedicated to preventing and treating infectious diseases, to support its research into COVID-19.
The announcement from Kering follows on LVMH repurposing its fragrance factories to produce hand sanitizer gel and Inditex providing masks for patients and medical workers healthcare professionals in Spain.