‘My BMW doesn’t have to be new. Just always in the best hands’ – EDISONGA realizes the BMW Service campaign in emotional fashion motifs for Neverest and Serviceplan
‘My BMW doesn’t have to be new. Just always in the best hands’ – the latest motifs of the BMW Service campaign were photographed by EDISONGA in Munich. “The idea was to take the service world out of the realm of sobriety and in a more emotional, warm and stylish direction,” says the photographer. It was all made possible in cooperation with Serviceplan Munich and Neverest.
Also on the team were stylist Alexander Huber, hair & make-up artist ASTRID SCHEPPAN c/o Liganord with casting taken care of by Tamara Sarischwili.