REBUILT FROM MEMORIES ? a virtual reality project on life in Aleppo

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REBUILT FROM MEMORIES – a virtual reality project on life in Aleppo before the war by ARTHELPS and Jung von Matt on GoSee

With ‘Rebuilt From Memories’, ARTHELPS and the German advertising agency Jung von Matt reconstruct life in the Syrian city of Aleppo before the war– in a virtual reality project in which the 3D surroundings were generated using photogrammetry from Instagram pictures.

In a first-of-a-kind experiment, nominated for the now cancelled Innovation Awards at SXSW 2020, destroyed Syrian sites can be visited again as live and mobile VR experiences. In a first-of-a-kind experiment, nominated for the now cancelled Innovation Awards at SXSW 2020, destroyed Syrian sites can be visited again as live and mobile VR experiences. The 360° images were created directly from people’s memories shared on images in our generation’s biggest visual archive – Instagram. Pre-war posts of three historical Aleppo sites were crowdsourced via geotags in three languages, then resorted via deep learning and processed as a dataset for photogrammetry. In collaboration with Exozet, the two-dimensional dataset was then transformed into immersive 3D environments. Photogrammetry generates 3D worlds for virtual reality from large datasets of 2D images in an automated process.

“Only on Instagram could we find the data we needed: unique angles and moments of encounter – to create this view into a collective memory” says Rico Noël, Creative Director at Jung von Matt/Neckar.

ARTHELPS shows with “Rebuilt From Memories” once again how art can help to reach people with relevant topics to make us rethink. Tom Lupo, founder of ARTHELPS on the project: “Modern technologies and digital solutions can help us to remember and recount history, the memory of a whole society. We want to go back in time – to create a better future.”

 

ARTHELPS is an initiative of creatives and artists which helps in a very special way: with art. For ARTHELPS, creativity is the most important tool, the motor and universal language. As a non-profit art initiative, ARTHELPS can not only reach people themselves but also build bridges between different social classes. For this purpose, each member of ARTHELPS dedicates their time and talent.

Help Syria with your donation to: 
BANK: BW | Bank 
ACCOUNT: 2822365 
BANK CODE: 60050101 
IBAN: DE81600501010002822365 
BIC/SWIFT CODE: SOLADEST600
 

 


'Rebuilt From Memories' by ARTHELPS & Jung von Matt


‘Rebuilt From Memories’ by ARTHELPS & Jung von Matt

 

‘Rebuilt From Memories’ by ARTHELPS & Jung von Matt

Instagram pictures enable the view into a collective memory. With “Rebuilt From Memories” ARTHELPS and the German advertising agency Jung von Matt reconstruct life in Aleppo before the war – in a virtual reality experience created with photogrammetry from Instagram pictures.


'Rebuilt From Memories' by ARTHELPS & Jung von Matt


‘Rebuilt From Memories’ by ARTHELPS & Jung von Matt

 

‘Rebuilt From Memories’ by ARTHELPS & Jung von Matt

Instagram pictures enable the view into a collective memory. With “Rebuilt From Memories” ARTHELPS and the German advertising agency Jung von Matt reconstruct life in Aleppo before the war – in a virtual reality experience created with photogrammetry from Instagram pictures.


'Rebuilt From Memories' by ARTHELPS & Jung von Matt


‘Rebuilt From Memories’ by ARTHELPS & Jung von Matt

 

‘Rebuilt From Memories’ by ARTHELPS & Jung von Matt

Instagram pictures enable the view into a collective memory. With “Rebuilt From Memories” ARTHELPS and the German advertising agency Jung von Matt reconstruct life in Aleppo before the war – in a virtual reality experience created with photogrammetry from Instagram pictures.


'Rebuilt From Memories' by ARTHELPS & Jung von Matt


‘Rebuilt From Memories’ by ARTHELPS & Jung von Matt

 

‘Rebuilt From Memories’ by ARTHELPS & Jung von Matt

Instagram pictures enable the view into a collective memory. With “Rebuilt From Memories” ARTHELPS and the German advertising agency Jung von Matt reconstruct life in Aleppo before the war – in a virtual reality experience created with photogrammetry from Instagram pictures.


'Rebuilt From Memories' by ARTHELPS & Jung von Matt


‘Rebuilt From Memories’ by ARTHELPS & Jung von Matt

 

‘Rebuilt From Memories’ by ARTHELPS & Jung von Matt

Instagram pictures enable the view into a collective memory. With “Rebuilt From Memories” ARTHELPS and the German advertising agency Jung von Matt reconstruct life in Aleppo before the war – in a virtual reality experience created with photogrammetry from Instagram pictures.


'Rebuilt From Memories' by ARTHELPS & Jung von Matt - making of


‘Rebuilt From Memories’ by ARTHELPS & Jung von Matt – making of

 

‘Rebuilt From Memories’ by ARTHELPS & Jung von Matt – making of

Instagram pictures enable the view into a collective memory. With “Rebuilt From Memories” ARTHELPS and the German advertising agency Jung von Matt reconstruct life in Aleppo before the war – in a virtual reality experience created with photogrammetry from Instagram pictures.


'Rebuilt From Memories' by ARTHELPS & Jung von Matt - making of


‘Rebuilt From Memories’ by ARTHELPS & Jung von Matt – making of

 

‘Rebuilt From Memories’ by ARTHELPS & Jung von Matt – making of

Instagram pictures enable the view into a collective memory. With “Rebuilt From Memories” ARTHELPS and the German advertising agency Jung von Matt reconstruct life in Aleppo before the war – in a virtual reality experience created with photogrammetry from Instagram pictures.


'Rebuilt From Memories' by ARTHELPS & Jung von Matt - making of


‘Rebuilt From Memories’ by ARTHELPS & Jung von Matt – making of

 

‘Rebuilt From Memories’ by ARTHELPS & Jung von Matt – making of

Instagram pictures enable the view into a collective memory. With “Rebuilt From Memories” ARTHELPS and the German advertising agency Jung von Matt reconstruct life in Aleppo before the war – in a virtual reality experience created with photogrammetry from Instagram pictures.


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