‘What Babies really cry for’ – SABINE DUERICHEN photographs for babycare start-up LILLYDOO
The diaper subscription that adapts to your needs… LILLYDOO is a babycare brand founded in February 2015 which is headquartered in Frankfurt am Main. To meed the demands of modern parents, LILLYDOO offers babycare products with optimum efficiency, that are uncompromisingly skin friendly and come in beautiful designs. Midwife Sissi Rasche, integral to the LILLYDOO team, lets her valuable know-how and expertise flow directly into the brand. Munich-based kid’s photographer Sabine Dürichen photographed the latest photo spread for Frankfurt-based babycare start-up LILLYDOO.
Sabine Dürichen: “What made this shoot so special was being able to work with real mothers and their babies as models. The situations depict everyday moments in a parent’s life and are therefore relatable and authentic.”
LILLYDOO diapers do not contain perfumes and lotions, and all products are developed embracing the ethos ‘less is more’. The particular skin-friendliness of the diapers is also confirmed by the certification according to MADE IN GREEN by OEKO-TEX®. Plus, all products are PETA certified and are therefore deemed vegan & cruelty free, as LILLYDOO does not use animal products in production or test on animals.
Sabine Dürichen is represented by KRISTINA KORB, Munich. GoSee: lillydoo.com